Lead, CRM & Lifecycle Marketing

About the Role

Data Analytics Ventures, Inc. (DAVI), the Gokongwei Group’s data and loyalty powerhouse behind Go Rewards, is looking for a CRM & Lifecycle Marketing Lead to drive end-to-end customer lifecycle strategies.

In this role, you will lead initiatives that enhance customer engagement, retention, and loyalty through data-driven insights, CRM optimization, and personalized, multi-channel campaigns—ensuring a seamless and impactful customer journey.

What You’ll Do

• Lead and optimize CRM strategy and systems, ensuring accurate data, segmentation, and scalable infrastructure
• Design and manage end-to-end customer lifecycle journeys (onboarding, engagement, retention, loyalty)
• Execute automated, multi-channel campaigns to improve conversi...