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About the Role
- Responsible for expanding and collaborating with KOL/influencer resources, enhancing brand exposure and influence in out-of-app content.
- Plan and output high-quality content for collaboration with experts (short videos, text and images, grass-roots content, etc.), and continuously optimize and iterate the content.
- Responsible for the screening, hierarchical management, and cooperation negotiation of KOLs/KOLs, establishing and maintaining a stable KOL resource pool.
- Coordinate the execution of expert cooperation, track content performance and cooperation effectiveness, continuously optimize content direction and cooperation strategy.
- Collaborate with product, content, and data teams to promote the implementation of influencer marketing projects, enhance user awareness and content dissemination effectiveness.
- Continuously pay attention to industry trends and competing product strategies, and accumulate a reusable expert operation meth...
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