HORECA & Retail Sales Manager

Our client, a leading premium spirits company, is seeking a Senior Channel Manager – Retail & HORECA to drive commercial growth and strengthen brand presence across Singapore. Reporting to the Country Manager, this role will be responsible for developing and executing channel strategies, managing key business partnerships, and delivering best-in-class brand activations across the HORECA and retail landscape.

Responsibilities

• Develop and execute the HORECA and Retail channel strategy, communicating a clear vision and roadmap to achieve business objectives.
• Lead annual business planning, quarterly forecasts, and sales strategies to deliver revenue, volume, profitability, and market share targets.
• Drive gross-to-net revenue optimization through effective allocation management, channel mix optimization, and trade investment strategies.
• Collaborate with importers and wholesalers to align product allocations, distr...