Head of Section

The Section Head - Sports and Active Lifestyle (Regional Manager level) is responsible to build sports as a repeatable, revenue-enabling mall platform that drives foot traffic, tenant value, and brand differentiation. The role transitions sports initiatives - starting with SM Active Hub - from episodic marketing campaigns into a sustainable business program and partnership channel across SM Supermalls.

DUTIES & RESPONSIBILITIES

• Conceptualize and own a sports platform strategy that consistently attracts foot traffic and strengthens mall relevance
• Design and launch new sports concepts (leagues, clicks, showcases, community programs) aligned with mall target market
• Lead business development and partnerships with sports federations, leagues, schools, brands, fitness communities, and sponsors
• Structure revenue-generating and cost-sharing models to ensure financial sustainability
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