Head of DTC (Conversion Rate Optimization)- Full Time, Remote

The Head of E-Commerce will own the entire funnel performance of SRI Labs. This includes funnel development, working closely with Head of Growth/Media Buying, conversion rate optimization (CRO), A/B testing, copy on pages, checkout optimization, email/SMS retention, and ongoing improvement of our customer journey.

This leader is both data-driven and conversion-obsessed—capable of writing or evaluating high-impact copy, designing new funnels from scratch, managing experimentation roadmaps, and partnering with marketing to drive profitable growth.

Key Responsibilities

Funnel Strategy & Development

• Architect full funnel experiences from acquisition through retention.
• Build new evergreen funnels that dramatically increase conversion, AOV, and LTV.
• Write or edit high-intent, persuasive copy (headline, hooks, benefits, objections, upsell...