Google & Meta Ads Specialist

Company Description Granth is a creative agency and one of India’s largest content-generating ecosystems, working across diverse industries, languages, and content formats. The team specializes in storytelling-based marketing and branding to help enterprises and start-ups build a strong digital presence. Granth is a trusted, long-term partner for technology and IT firms worldwide, offering end-to-end branding, marketing, and communication support. Role Description This is a full-time, on-site role for a Google & Meta Ads Specialist based in Ahmedabad. The specialist will plan, create, and manage paid advertising campaigns across Google Ads (Search, Display, YouTube) and Meta platforms (Facebook, Instagram) to achieve performance and branding goals. Day-to-day responsibilities include keyword and audience research, campaign setup, ad copy and creative briefing, bid and budget management, and ongoing optimization for KPIs such as CTR, CPC, CPA, ROAS, and lead quality. The role also invol...