About the Role
Core Mandate: Brand Transformation & Business Growth
Build a Cult Global Brand (The Builder's Focus)
Brand Visionary: Own the strategic vision and execution for taking Lenskart from a known
eyewear brand to an iconic, cult brand — one that creates virality, drives style statements, and
makes eyewear a fashion-first category globally.
Portfolio Architecture: Define and evolve brand positioning for Lenskart and its portfolio
brands (John Jacobs, Aqualens) across India, SEA, Middle East, Japan, and the US —
ensuring local cultural resonance without sacrificing global brand coherence.
Cultural Ownership: Build a brand that doesn't just sell eyewear but owns the conversation
around vision, style, and self-expression for the next billion consumers. Think of brands that
went from functional to viral to iconic — that's the playbook you'll write, except for eyewear and
at a global scale.
2. Social-First, Cultur...
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