Farmer Activation Representative

Job Summary

This role is responsible for the execution of sales activation strategies, implementing campaigns and promotions to drive sales and engagement, ensuring the grounding of East-West Seeds to its ultimate client, the Farmer. The position serves as the link between farmers and the commercial team, addressing all relevant farmers’ issues and concerns. It also supports the implemention of agreed Below-the-Line and demand generation activities to achieve short-term and strategic business objectives, in line with the product marketing strategies developed by the Marketing team.

Responsibilities

Sales Activation Execution

• Achieve quarterly, annual, and medium-term quantitative activation and marketing goals like sell-out and grounding (POG) of East West Seeds.
• Conduct detailing of all IG and DRIVE products to key target farmers.
• Implement all agreed below-the-line and deman...