Executive Director, Customer Segment Proposition

Customer Segment Proposition Specialist

Imagine being part of a team that shapes the future of banking by understanding the needs of our customers. At OCBC, you will develop innovative solutions that meet evolving customer needs and drive business growth.

Responsibilities

• Conduct market research and analysis to identify customer needs and trends
• Develop customer segment propositions that meet business objectives and customer needs
• Collaborate with cross-functional teams to design and deliver propositions
• Work with stakeholders to gather insights and feedback on propositions
• Analyze data to measure the effectiveness of propositions and identify areas for improvement

Qualifications

• A degree in Marketing, Business, or a related field
• At least 10 years of experience in marketing, product development, or a related field
• Strong analytical and problem-solving ski...