Email Marketing Campaigns Manager at MEC

Elevate MEC’s marketing impact as an Email Marketing Campaigns Manager in its Vancouver office. This role, requiring 2-3 in-office days weekly, centers on executing and optimizing email strategies.
As an Email Marketing Campaigns Manager, you will be instrumental in driving MEC’s digital communications. Collaborating closely with the Growth & Lifecycle Marketing Manager, your focus will be on executing lifecycle strategies and enhancing customer relationships through effective email campaigns. Data and testing will play a key role in measuring success and improving future initiatives.
Key Responsibilities:
• Build and deploy campaigns across promotional and seasonal avenues
• Manage automated email journeys for increased customer engagement
• Ensure alignment with MEC’s marketing strategy in email executions
• Create audience segments based on customer behavior analyses
• Work with Creative teams to coordinate merchandising content
Requirements:
• 2–4+ years ...