About the Role
Role Summary
To drive CRM performance across lifecycle touchpoints, ensuring revenue contribution, retention growth, and automation excellence. To execute and support end-to-end CRM campaigns and journeys across all channels, ensuring flawless, on-time delivery.
Key Success drivers including Accountabilities and Responsibilities
Support the implementation of CRM strategies.
Translate strategic direction into execution-ready tasks and content briefs.
Follow best practices for campaign accuracy, personalization, and alignment with brand objectives.
Provide operational feedback to help refine strategies.
Build, QA, and deploy campaigns (BAU, promotional, and automated journeys) across email, push, in-app, and WhatsAPP.
Translate business briefs into actionable requests for creative and design teams.
Manage campaign cale...
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