About the Role
A data-driven, strategic, and growth-oriented Retail E-Commerce Marketing Manager will lead and optimize end-to-end digital customer journey across e-commerce channels. In this role, he/she will bridge the gap between digital customer acquisition, lifetime value retention, and seamless omnichannel retail experiences.
The role will work closely with external agency partners, pioneer customer data strategy, and continuously optimize digital commerce performance to drive sustainable, profitable growth. The role should thrive at the intersection of consumer behavior, data analytics, digital marketing strategy, and modern retail technology.
Key Responsibilities
1. Growth & Customer Acquisition
- Paid Media Performance Management: Oversee and evaluate digital marketing performance across channels (Meta, Google, TikTok, and Retail Media Networks), providing strategic recommendations and performance insights ...
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