Director, CRM & Loyalty

Summary of Job Description:

The Director, CRM & Loyalty is accountable for growing customer lifetime value through industry-leading CRM strategy, lifecycle marketing, and loyalty program performance. This position is responsible for the guest engagement roadmap across first-party digital channels (email, push, in-app/web personalization) and partners cross-functionally to ensure the loyalty program drives profitable frequency, retention, and share-of-wallet—while maintaining operational integrity and a consistently great guest experience. The Director blends strategic leadership with operating discipline: setting segmentation and measurement standards, building a test-and-learn culture, and translating customer insights into scalable, automated journeys that are measurable and incrementality-driven. This position leads a team of professionals, developing their performance to support achievement of the company’s growth goals.

Job Respo...