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About the Role
**ABOUT THIS POSITION**
The Director, Client Marketing plays a critical role in synthesizing client performance data to inform targeted cross‑sell strategy and differentiated positioning. The primary objective of this role is to unlock expansion by turning client results into actionable growth strategies. By aligning performance data, product differentiation, and go‑to‑market execution, the role enables cross‑sell at scale—powering sales and client teams with credible proof points, orchestrating ABM‑driven client conference experiences, and building durable referral pathways.
This role sits within Waystar’s Marketing organization and serves as a strategic bridge between revenue cycle expertise, client value, and commercial growth.
**WHAT YOU'LL DO**
+ Partners with Product Marketing, Performance Marketing, and Product teams to translate client performance data into clear cross-sell narratives that differentiate solutions and align to solve real clien...
The Director, Client Marketing plays a critical role in synthesizing client performance data to inform targeted cross‑sell strategy and differentiated positioning. The primary objective of this role is to unlock expansion by turning client results into actionable growth strategies. By aligning performance data, product differentiation, and go‑to‑market execution, the role enables cross‑sell at scale—powering sales and client teams with credible proof points, orchestrating ABM‑driven client conference experiences, and building durable referral pathways.
This role sits within Waystar’s Marketing organization and serves as a strategic bridge between revenue cycle expertise, client value, and commercial growth.
**WHAT YOU'LL DO**
+ Partners with Product Marketing, Performance Marketing, and Product teams to translate client performance data into clear cross-sell narratives that differentiate solutions and align to solve real clien...
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