About the Role
Responsibilities
● Collect and analyze market data
● Identify target audiences and understand their behavior and habits
● Understanding of TGI tools
● Create a Media Multiplier strategy and an approach to achieve the marketing KPIs
● Interact and engage with multiple stakeholders to understand the campaign
objectives
● Create Digital Media and Performance approach presentation to support Business
team for a client pitch
● Coordinate with the operations team to manage the digital media campaign reporting
& optimization- Biddable and non-biddable
● Stays apprised of industry standards, new media programs/opportunities and can
advise on new ways to reach targets.
● Develops and fosters strong relationships with media partners/Publishers.
● Evaluates media opportunities and presents media plans with rationale
● Handles all digital media billing using monthly tracking reports and invoice
recon...
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