Digital Media Partner - PC

Unilever is currently hiring for Digital Media Partner - PC!

Function: Marketing - Personal Care
Work Level: WL1
Reporting To: PC Pakistan General Manager
Location: Karachi, Pakistan
Terms & Conditions: Full-time

JOB PURPOSE

This role is responsible for planning and implementation of Digital Marketing, Media & Digital Commerce for the Personal Care Business Unit.

MAIN RESPONSIBILITIES

Data Analytics & Measurement

• Ensure month‑on‑month planning and execution of communication plans on TV, Radio, Print, Digital, Mobile, etc. in alignment with set objectives (GRP, reach, frequency etc.) and budget.
• Set data strategy to ensure always‑on high‑quality data‑driven marketing for brands and ensure it complements digital priorities and drives clear value and usage.
• Ensure all reporting, campaign measurement and ROI is delivered.
• Gather, analyse and evaluate multiple data sets to...