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Develop and implement comprehensive digital marketing strategies aligned with company and brand objectives. Plan, manage, and optimize integrated multi-channel campaigns (Website, SEO/SEA, Paid Social, Email, Content, Marketing Automation). Translate business objectives into effective customer journey, funnel, and touchpoint concepts. Continuously monitor the performance of key KPIs (, Conversion, ROI, ROAS, CAC). Identify and implement data-driven optimization measures (A/B testing, funnel & UX optimization). Prepare reports and presentations for management and stakeholders. Responsible for content strategy, editorial planning, and channel-appropriate implementation. Manage SEO and SEA activities, including keyword and performance strategy.
About the Role
Job Description
Responsibilities
Strategy & Campaigns
Performance & Management (Focus)
Content & Channels
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