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About the Role
Digital Marketing Specialist
Key Responsibilities
- Search engine optimization (SEO): developing strategies to increase number of visitors to GrainPro’s website by getting high‑ranking placements in search results.
- Has an understanding of Google Analytics and Google Search Console and understands how to implement basic tagging, filters and goal conversions.
- Pay per click (PPC) campaigns and mobile marketing: creating a strategy around sponsored online or in‑app advertising to appear alongside non‑paid search results.
- Research and implement search engine optimization recommendations.
- Perform ongoing keyword discovery, expansion and optimization.
- Research and analyze competitor advertising links.
- Develop and implement link building strategy.
- Work with the content and development team to ensure SEO best practices are properly implemented.
- Recommend changes to website architecture,...
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