Digital Marketing Specialist (SEO and PPC)

The Digital Marketing Specialist(SEO and PPC) collaborates with the Marketing team to create and oversee digital content. In addition to enhancing digital presence across various platforms, the role involves researching, strategizing, and overseeing the digital media experience for both potential clients and existing customers. This encompasses managing pay-per-click (PPC) campaigns and generating new business.

How Our PPC Specialist Spends Their Time:

• Develop and implement search engine marketing (SEM) and pay-per-click strategies
• Own and optimize digital ad campaigns
• Strategically optimize ad copy
• Analyze and report on campaign metrics, including clicks, impressions, and conversions
• Analyze the company’s SEM efforts (campaign results, conversion rates, traffic, etc.) to shape and evolve future marketing strategies proactively
• Conduct in-depth keyword research, including competitor research, to identify ga...