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About the Role
Digital Marketing Specialist
Responsibilities
- Drive our search and social marketing: you will be responsible for social media and search engine marketing strategies and campaigns
- Build up channels to optimize ROAS, own KPIs including cost per acquisition (CPA), CPC, return on ad spend (ROAS), conversion rates, and revenue
- Proactively manage the budget, resources, and priority for PPC campaigns, including keyword research, landing pages, or SEO to enhance customer experience and conversion rate. Optimize based on results
- Monitor campaign results, analyze key metrics and optimize paid search and social media ads based on clickthrough rates, traffic, and conversions.
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