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Handling strategic online initiatives, SEO, SMO and Lead Generation Leading marketing campaigns from the idea stage through to their execution and implementation Monitoring and evaluating online media campaigns to keep them fresh and effective Working with other department heads and staff to discuss plans and marketing strategies Staying current with emerging opportunities in the digital marketing world Manage the content that the business posts to social media Develop strategies that drive customers to the website Improve the design, UX, traffic, and content of the website Create paid campaigns on social media platforms Maintain consistent brand messaging throughout all platforms Create email blast campaigns to target key customers Use advanced metrics to measure the success of a marketing campaign Keep up to date on the lat...
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