Digital Marketing Executive

Job description

Plan, execute, and optimize digital marketing campaigns across channels such as
SEO, SEM (Google Ads), email marketing, and social media.
 Manage social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.) –
content creation, scheduling, engagement, and analytics.
 Monitor and analyze campaign performance using tools like Google Analytics, Meta
Business Suite, and others to provide actionable insights.
 Conduct keyword research and implement SEO best practices on company websites
and content.
 Manage paid advertising campaigns including budget planning, ad creation, and A/B
testing.
 Collaborate with content and design teams to create landing pages and marketing
materials.
 Stay updated with digital marketing trends, tools, and technologies.
 Generate performance reports and suggest improvements for better ROI