Digital & Marketing Analytics Manager

Job description

Area: Digital & Marketing Analytics
Designation: Manager
Cadre: Manager
Experience: 10-12 Years
Position Objective:
The objective of this position is to drive Performance and regular marketing through use of Digital
channels, CRM and Loyalty analytics, and analytics dashboards such as GA, MoEngage, Firebase, etc.
Major Responsibilities:
 Monthly Audit and health check of all Ecommerce channels – Website, Msite, App, and whatsapp
 Daily tracking of traffic and conversions across all channels, and reporting the same.
 Bi-monthly/ Monthly reporting of user acquisition, profile, sources of acquisition and conversion,
acquisition by platforms, channels, devices, country, etc
 Website analytics in terms of Bounce rate, page views, time spent, etc
 Instrument conversion points and optimize user funnels
 Plan and execute all digital marketing campaigns includin...