Digital Experience Lead, E‑Commerce Growth (Finland & Baltics)

As the Digital Experience Lead at H&M, you contribute to digital commercial performance by using sales, customer, and market insights to optimize the offer and guide commercial priorities across channels, ensuring relevance and impact throughout the customer journey. Through close cross-functional collaboration, you enable continuous improvements that strengthen digital-led commercial outcomes across the full assortment lifecycle.

You wiill:

• Translate QCP into daily site activity plan across customer groups, including content publishing (e.g., start page, navigation)
• Optimize overall digital performance based on QCP and Global guidelines
• Secure full funnel optimization of the holistic digital customer experience on .com and app
• Plan analysis of sales performance, web analytics, user behavior and A/B testing to generate hypothesis and identify actions to improve digital sales, profit, brand perception, customer lifetime value, etc. ...