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Lead the strategic development, execution and ongoing optimization of paid search and social media campaigns across all of our accounts; Review analytics to identify performance trends and actionable opportunities; Actively manage paid campaign budgets and the allocation of budgets, balancing audience demand opportunities with volume and profitability; Assist with the development of ad copy, and actively split-test for performance improvements; Provide weekly performance results and insights to internal stakeholders; Collaborate with regional marketing teams to ensure alignment of messaging and initiative focus; Manage, update, and distribute forecasts and search demand analysis; Ensure paid search and social best practices are employed; Stay on top of industry trends and platform/provider updates while evaluating opportunities for innovation; Conduct keyword res...
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Digital Advertising Specialist (Head Office - Niagara) (12-month Contract)
Performance Auto Group • St. Catharines, Canada
About the Role
Here’s what you’ll deliver:
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