Digital Advertising Performance Analyst

Job Overview: As a Paid Media Advertising Analyst, you will play a crucial role in optimizing and managing digital advertising campaigns across various platforms. You will be responsible for analyzing data, identifying trends, and providing actionable insights to enhance the performance of paid media initiatives. This role requires a combination of analytical skills, strategic thinking, and a deep understanding of digital marketing channels.

Key Responsibilities:

Campaign Management:

• Plan, execute, and optimize paid media campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and others.
• Monitor and adjust campaign budgets, bids, and targeting parameters to achieve performance goals.

Data Analysis:

• Analyze campaign performance data to identify key trends, opportunities, and areas for improvement.
• Utilize analyti...