Digital Acquisition Senior Director at CIBC

Lead CIBC's Digital Acquisition initiatives as a Senior Director in Toronto. Drive strategies for new account growth through innovative digital channels and integrated marketing plans.
Join CIBC as a Senior Director within the Personal and Business Banking team, focusing on Digital Acquisition for Chequing and Bundles. Your role emphasizes strengthening client relationships via cutting-edge digital marketing strategies across social platforms. You'll also oversee an agile squad dedicated to creating impactful marketing plans and achieving profitable growth while managing project pressures in a hybrid workplace.
Key Responsibilities:
• Guide a cross-functional agile team for digital strategies
• Develop integrated marketing plans for client acquisition
• Create campaigns to enhance brand equity and sales
• Foster continuous improvement within channel strategies
• Analyze digital performance to improve targeting and messaging
Requirements:
• Expertise in digita...