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About the Role
Job Title: Demand Generation Lead
Location: Pune (Preferred)/Bengaluru/Delhi
Experience: 8+ Years
Employment Type: Full-Time
Company Name: Opus Technologies
About the Role: We are seeking a Demand Generation Lead to design and execute strategies that fuel our growth engine. This role will be instrumental in acquiring new customers, expanding strategic accounts, and building scalable programs that deliver measurable business outcomes in the digital payments space.
Key Responsibilities:
- New Logo Acquisition: Plan and execute demand generation campaigns targeting new logos in payments, banking, and fintech.
- Account-Based Marketing (ABM): Design and run ABM programs for strategic accounts (Top 5), driving personalized engagement and pipeline growth.
- List Building: Build...
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