Data Analyst

Job Description

The role of Data Analyst will be to apply advanced data analytic tools (statistical modelling, visualisation, and marketing optimization) to solve complex problems, support decision making and design solutions for FairPrice. He/she will report to Head of Business Analytics. Responsibilities

Analyse business performance and trends to identify potential opportunities for sales growth

This involves deep dive analysis to understand key drivers for sales and developing actionable recommendations for the business

Identifying customer segments and understanding their buying behavior, demographics and life stage to develop strategies on how to engage different customer groups

Measuring the effectiveness of pricing and promotion activities in stores

Developing recommendations on how to use different promotion mechanics

Uncover insights, both descriptive and predictive, for the end-to-end c...