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About the Role
RESPONSIBILITIES
PLAYER BEHAVIOUR & RETENTION ANALYTICS
- Build dashboards to monitor player health, retention, engagement, and churn.
- Perform cohort, funnel, and player segmentation analyses to uncover behavioral insights.
- Identify churn risks, engagement opportunities, and metric anomalies, delivering actionable recommendations to product and live‑ops teams.
UA & PAID CHANNEL PERFORMANCE
- Own UA performance reporting across paid channels, tracking acquisition, conversion, and ROAS metrics.
- Build attribution dashboards and analyze campaign, channel, creative, and geo performance to drive optimization.
- Deliver actionable post‑campaign insights, monitor paid vs. organic trends, and identify top‑performing creatives.
MONETISATION & REVENUE ANALYTICS
- Track and report revenue across IAP products, geos, platforms, and player segments while monitoring core mone...
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