Danish CRM Manager

BettingJobs is currently recruiting for a leading iGaming brand who are looking to hire a CRM Manager to take ownership of the CRM strategy for the Danish market, based in Lisbon.

Key Responsibilities:

• Develop and execute CRM campaigns across email, SMS, push notifications, and other retention channels.
• Create and optimise customer journeys, lifecycle communications, and promotional campaigns.
• Analyse player behaviour and CRM performance to improve engagement, retention, and customer lifetime value.
• Collaborate closely with Marketing, Product, BI, and Content teams to deliver localised and data-driven CRM initiatives.
• Monitor market trends, customer preferences, and competitor activity within Denmark.

Requirements:

• Proven experience in CRM within the iGaming industry.
• Strong understanding of the Danish market and player behaviour.
• Hands-on experience with CRM platforms,...