D2c growth manager

Job Title: Performance Marketing - D2 C
Location: Chennai / Mumbai
About Plush
Plush is a fast-growing personal care brand on a mission to make everyday intimate and hygiene products safer, more comfortable, and thoughtfully designed for women. From India’s softest and most loved sanitary pads to wellness essentials, we focus on high-quality, problem-solving products that empower confidence and comfort every day.
Role Overview
We are looking for a data-driven D2 C Growth candidate who will own conversion optimization across our Shopify store while supporting paid performance initiatives. This role sits at the intersection of growth, analytics, and user experience, and plays a key role in improving funnel efficiency and driving scalable acquisition.
Key Responsibilities
Shopify Store & Conversion Optimization
Own and optimize the Shopify storefront for speed, usability, and conversion uplift
Plan and execute A/B tests across product pages, checkout flows, land...