About the Role
Lula is hiring a Customer Insight & Data Analytics Manager to drive commercial and marketing insights across the full growth engine from brand and demand generation through to CRM and lifetime value. The role will be within Marketing & Growth, where you will be a strategic partner to the Head of Marketing, Product, and Credit teams, ensuring all investments are optimised through robust measurement. The Customer Insight & Data Analytics Manager will serve as the vital bridge between brand awareness and revenue outcomes, translating complex data into actionable strategies that de-frictionalise the SME application journey.
Key responsibilities: Customer Research: Lead the insight agenda to understand SME owner pain points, decision drivers, and barriers to application. Brand Tracking: Design and manage brand health metrics, creative effectiveness studies, and usability research to refine market...
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