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Hands-on experience in the execution of PPC and other paid media marketing campaigns Ability to develop and execute marketing strategies using various online channels and tools Detailed understanding of Google Analytics, AdWords, Bing Ads and other Web + Mobile Ad Networks Deriving strategies to Upsell ongoing/existing projects understanding of differences between media channels from a planning/buying perspective Strong Analytics, presentation and Excel skills Executes on local and global paid media strategy and establishes priorities and tactics for achieving projected and expected results for given projects Builds and optimizes keywords lists with a continuous test and learn practice to deliver strong ROI. Manage website paid search budgets and outcome Regularly reports on marketing analytics with actionable insights to identify opportunities and adjust strategy Researches and strate...
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