Cross-Platform PPC Specialist | ROI-Driven Ad Optimizer

Responsibilities

• Build, manage, and optimize digital ad campaigns across major platforms, including but not limited to Google, Facebook, Instagram, X (Twitter), Microsoft Ads, Shopee, Lazada, LinkedIn, TikTok, Pinterest, Messenger, Telegram, Viber, and other programmatic or third-party ad tools.
• Develop and implement cost-efficient digital ad strategies and marketing plans to help our clients achieve optimal returns on their marketing investments.
• Conduct keyword research, competitor analysis, and audience targeting to support campaign objectives.
• Create detailed paid media plans covering ad copy, keywords, landing pages, and analytics setup.
• Execute account linking, conversion tracking, and proper documentation for all campaign setups.
• Track, analyze, and interpret campaign data to generate actionable insights and recommendations.
• Implement A/B and multivariate testing to identify opportunities for perfo...