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About the Role
Overview
Easypeasy is a pioneer in the e-learning sector: we make English learning accessible, effective, and engaging. We are looking for a strategic mind capable of devising high-impact creative approaches. You will be the company's idea factory: your task is to design the strategy and messaging that our Content Creators will transform into video content.
Responsibilities
- Constant ideation of new formats for organic channels (TikTok, Reels, Shorts) and creative angles for paid advertising campaigns
- Scripting the structure for video ads (Meta, TikTok, YouTube), defining Hook, Beat, and Payoff
- Continuous research to anticipate trends and maintain a competitive advantage
- Developing multiple variations of each idea to test message effectiveness and optimize conversions (A/B testing)
- Working in synergy with the marketing team, content creators, and performance marketers to align creative output with business goals
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