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About the Role
- Befully immersed in the local daily customer communications plan tounderstand customer need, purpose and effect of local activities
- Closelycollaborate with Media specialists and E-commerce teams to create thebest customer relevant content, optimized for customer target groups,channel characteristics and best practice
- Based on globalguidelines, templates and brand identity, create master briefs foremail, hm.com teasers, push and social for all local activities (fullprice & deals). This includes writing copy in English and Swedish,choosing images from image banks, securing a relevant product assortmentselection and composing layouts in existing templates.
- Brief& coordinate with Regional Production Hub team so they can executetranslations, versioning and publishing of local content
- Point of contact for Media specialists, E-commerce team and Regional production hub when it comes to locally created con...
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