Consumer Planner (Buenos Aires)

About The Role

The role delivers a holistic, data‑driven understanding of consumers, shoppers, category and commercial performance, transforming multiple data sources into actionable insights that drive profitable growth.

Responsibilities

• Develop and recommend the annual learning plan; influence key stakeholders and manage associated budget.
• Own all stages of primary and secondary research—methodology selection, vendor management, and reporting—while ensuring responsible research guidelines are met.
• Synthesize quantitative and qualitative data to provide clear, actionable insights that identify growth opportunities.
• Proactively identify and define opportunities for growth and articulate the steps required to realize them.
• Seek deep consumer, shopper and category insights to drive penetration growth and inspire marketing and innovation ideas.
• Deliver strategic leadership and an insight‑fuelled perspective t...