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About the Role
Overview
The Communications/PR Coordinator is responsible for the strategic management of the brand’s reputation, brand and product promotion through public relations initiatives, and the alignment of corporate narratives. This professional acts as an internal consultant for senior leadership, ensuring that local communication are in alignment with headquarters' global guidelines, while simultaneously meeting the specific needs of the regional market and coordinating brand experience initiatives with the press.
Responsibilities
- Issues Communication Management: Actively support with crisis communications and issues management to help protect MSC Cruises’ reputation in Brazil. Working closely with the global corporate communications team, help coordinate the company's crisis communications and issues management response strategy for urgent media matters. Draft messaging/statements, and act as a strategic communications counsel to advise on issues m...
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