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About the Role
Role Overview
The incumbent in this role category will be responsible for managing the client relationship and driving successful media campaigns.
Department
Media Planning
Job Title
Senior Manager - Business
Reporting Manager Title
Director - Business
Location
Bangalore
Roles & Responsibilities
- Develop a macro-level understanding of the category, competitive landscape, and brand objectives to craft effective media strategies.
- Translate client briefs into robust media plans aligned with marketing goals and business outcomes.
- Interpret brand tracking studies and correlate media investments with brand metrics and sales performance.
- Continuously build strategic thinking capabilities to d...
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