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About the Role
Position Title: Category Manager - Marketing
Purpose of the Role:
The Category Manager will be responsible for driving brand growth, strengthening brand equity through a robust digital strategy, and managing the portfolio to regain market share in key segments. This role demands a strategic marketer with experience in digital communication and category management to execute high-impact campaigns and product launches that align with the company’s growth objectives.
Key Responsibilities:
Brand Growth Strategy
- Design and execute a comprehensive growth strategy for the category that aligns with business objectives and maximizes revenue potential.
- Conduct market analysis and leverage consumer insights to identify growth opportunities and drive brand positioning.
Brand Equity Enhancement
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