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About the Role
**Description**
Portfolio Ownership & Channel Execution
· Act as the primary SEM and SEO subject matter expert for assigned portfolios.
· Execute campaigns aligned with broader marketing strategies and campaign objectives, while providing input on campaign approach and optimization strategy.
· Build, manage, and optimize paid search campaigns (Google Ads, Bing Ads, LinkedIn, and other applicable platforms).
· Identify opportunities to improve visibility in AI-generated search responses, including featured snippets, rich results, and conversational queries.
· Optimize website content and landing pages to improve discoverability, engagement, and conversion rates.
· Support Marketo email campaign execution for lead nurturing programs.
· Partner with stakeholders to understand value propositions, target audiences, and campaign goals, and advise on channel-level strategy and performance opportunities.
· Ensure ...
Portfolio Ownership & Channel Execution
· Act as the primary SEM and SEO subject matter expert for assigned portfolios.
· Execute campaigns aligned with broader marketing strategies and campaign objectives, while providing input on campaign approach and optimization strategy.
· Build, manage, and optimize paid search campaigns (Google Ads, Bing Ads, LinkedIn, and other applicable platforms).
· Identify opportunities to improve visibility in AI-generated search responses, including featured snippets, rich results, and conversational queries.
· Optimize website content and landing pages to improve discoverability, engagement, and conversion rates.
· Support Marketo email campaign execution for lead nurturing programs.
· Partner with stakeholders to understand value propositions, target audiences, and campaign goals, and advise on channel-level strategy and performance opportunities.
· Ensure ...
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