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About the Role
Job Description
Government Mandated Benefits
Insurance Health & Wellness
HMO
Professional Development
Job Training, Professional Development
Brand Strategy & Positioning
- Develop annual brand marketing strategy aligned with company sales objectives
- Define target market segmentation and consumer positioning
- Ensure consistent brand messaging across all touchpoints
- Conduct competitor benchmarking and market trend analysis
Product Marketing & Launches
- Lead go-to-market strategy for new appliance and electronics products
- Develop product value propositions and pricing strategy
- Coordinate with product, sales, and supply chain teams for launch readiness
- Prepare sales kits, product training materials, and dealer support tools
Campaign Management
- Plan and execute ATL / BTL campaigns (TV, radio, pri...
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