About the Role
Responsibilities
Support the development of the annual brand strategy for the Malaysian market based on the overall brand objectives and local consumer insights. This includes planning the yearly brand activity calendar, brand content development, media collaboration, and cross-channel integration plans.
Develop go-to-market strategies for product launches, plan and execute new product campaigns, and drive the implementation of integrated marketing projects across Southeast Asia to achieve both brand and business goals.
Oversee brand image planning and implementation, including copywriting, visual ideation, and campaign development aligned with marketing strategies, product positioning, and key selling points.
Support content marketing initiatives, manage influencer development and partnerships on platforms such as YouTube, Instagram, and TikTok, analyze market and consumer insights, and adjust content strategies accordingly.
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