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About the Role
- To interface and execute all marketing / promotional activities between respective principals and brand managers / operations managers and VMs.
- To take care of executions of all brand promotional activities under the supervision of Apparel’s Marketing Team and respective brand managers.
- The above activities will include ATL (above the line) activities and BTL (below the line) activities.
- To liaise and execute seasonal changes (windows, in stores, POS, catalogues and associated marketing collateral) with vendors, principals, internal marketing and brand managers.
- To work on media plans and artworks well in time and ensure the deadlines are being achieved for respective brands.
- To work on pitch documents along-with the respective brand managers.
- Ensure complete library of advertisements (hardcopies of magazines, pictures of events, pictures of outdoor, etc) are maintained and archived.
- Visit all brand outlets on conti...
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