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About the Role
*Please note this role would be for Softsens Division.
Key Responsibilities:
Brand Activation
- Plan and execute brand activation campaigns (BTL activities, in-store promotions, events, trade activations)
- Collaborate with sales, marketing, and external agencies for seamless campaign execution
- Ensure brand consistency and visibility across all touchpoints
- Monitor and evaluate campaign effectiveness and ROI
- Support new product launches through impactful activation strategies
- Manage vendors and agencies, including negotiations and execution timelines
Training & Capability Building
- Design and deliver product and brand training programs for sales teams, promoters, and distributors
- Conduct on-ground training sessions during activations to ensure correct brand messaging
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