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Manager - Campaign analytics (SAS/SQL) to support Canadian banking client (Toronto)
S.i. Systèmes • toronto, Canada
About the Role
Manager - Campaign Analytics & Execution (Wealth)
Duration: 12 months
Location: Toronto - Financial District
Overview
- Lead the pre-campaign analysis, preparation, and execution of lead programs and campaigns, as well as post-campaign analysis to determine effectiveness.
- Act as a trusted advisor to Wealth partners by leading the design, development, and implementation of performance reporting and providing fact-based insights for business decisions.
- Synthesize complex data from multiple databases and schemas using hands‑on ETL experience to support campaign development and KPI tracking.
- Design and produce comprehensive reporting including ad‑hoc, monthly, quarterly, and annual dashboards and performance commentary.
- Drive campaign deployment processes independently, proactively identifying emerging opportunities and handling non‑routine situations.
- Promote an analytics‑driven culture by advocating for...
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